Having allies on your side such as national and county government, civil society organizations, communities, private sector and development partners in the form of a strategic partner benefits our organization. This strategic partnership or alliance gives us a competitive advantage and an opportunity to access a broader range of resources and expertise from different members. This means that the partnership offers innovative and distinctive skill sets, information and ideas that are different and better for sustainable forest management.
Our successful partnerships and alliances rely on the principle that the work involved in maintaining a partnership, and the benefits from the alliance are equally spread, rather than one partner carrying the load whilst the other reaps the benefits.
The best results from our strategic partnership generally has occurred when each partner delivers excellence in service areas that are different but related to the other partner(s) and where our partners are not adversarial in the forest sector. This way, by partnering up, each partner focuses on its strengths, whilst having reliable people in other organizations to cover the areas outside our expertise.
When entering into a strategic partnership or alliance, we consider a lot of things, however keeping the following tips in mind has always helped us in our journey:
1. Focus on Outcomes. We know what we can do, and are prepared to deliver, and what we would like in return from our potential partner. When approaching our partner we give clear suggestions to ensure we maintain the partners interest before real negotiations begin
2. Commitment. We always commit to our cause. The nature of our work, and that of our partnership or alliance determines how much each party needs to give in order to keep the partnership or alliance healthy
3. Collaboration. The extent to which we will be happy to share resources with partners is considered. Generally, the more collaborative the partnership or alliance, the more successful the endeavor is. However, it is also important to keep in mind that we are not merging with the partner organization, rather we are forming an alliance and so sharing of resources and expertise is necessary
4. Communication. We emphasize on effective and timely communication between us and our partners. Open and effective channels of communication between us and other members of the partnership or alliance ensures that there are no misaligned expectations between the parties
Let us partner, let us make an impact!